A target audience is the specific group of consumers most likely to buy your product or service. Instead of marketing to everyone, businesses define this core segment by shared traits to make their campaigns relevant, cost-effective, and highly impactful. Target Audience vs. Target Market
While closely related, these two concepts operate at different scales:
Target Market: The entire group of potential customers a company serves. For example, a sports brand’s target market is “people who play sports”.
Target Audience: A smaller, highly specific subset within that market chosen for a particular marketing campaign. For that same sports brand, the target audience for an ad might be “marathon runners aged 25–40 living in urban areas”. Key Data Categories Used to Define an Audience
Marketers group and analyze audiences using four main types of customer data:
How to Find Your Target Audience – American Marketing Association
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